Not only music, but also commercials (videos) are now fully produced by AI?

【AI Casty is the New Normal for CM Creative -Complete AI for CM Production】
https://prtimes.jp/main/html/rd/p/000000013.000060703.html

・Hope Lives, Inc. has launched a commercial production service completely based on AI without deep faking as a new service of AI Casty, “AI Casty CM.

・AI takes charge of the entire process from script creation to video production, and even combines narration and background music, making it possible to shorten production time by up to 90% and reduce costs by up to 70% compared to conventional commercial production.

・The most significant feature that sets AI Casty Commercials apart from other AI commercial production technologies is that it does not use deep faking technology, but uses completely AI-generated footage.

・Advantages include unlimited creativity, flexible revisions and updates, and the ability to reflect real products.

The above is a quote from the article

Creativity is moving into an era of blowing off the middle ground.

I have been retired from a commercial production company for almost 20 years now, but I still care about this kind of information because I sometimes make music for commercials.

As I have mentioned many times in my blog, we are in an era where generative AI is creating more and more music. And although I had expected it, the wave may still happen in the commercial and video industry.

The company above emphasizes that it is a complete AI that does not use deep fakes.

Deep faking is an AI processing technology that artificially synthesizes video and audio of people.

I think that the company is trying to say that it is copyright safe because it does not use deep faking, but I am not sure.

Can AI be generated without using deep faking, i.e., without absorbing or learning something? (Someone who knows something about that, let me know.)

Those are some of the questions I have, in my opinion,

Like music-generating AI, I feel that video-generating AI like this one is still gray in terms of copyright.

A slight change in the perspective of the story,

This time, I think again,

I think that AI will advance the middle ground in creativity in one fell swoop.

For example,

We often use computers and smartphones.

In the past, you had to type a programming language well just to move an object on the screen.

Now, however, we can do just about anything with a single click on a computer or smartphone.

Of course, there is complex programming going on inside the computer or smartphone, but we know nothing about that and enjoy only the easy results (achievements).

olden days

１→２→３→４→５→６→７→８→９→１０

now

１→（abridgement 23456789）→１０

I guess it’s like….

To skip the middle and simply enjoy only the results (outcomes).

This, in other words, can be called convenience.

For example,

For example, we enjoy only the results (outcomes) of cell phones, automobiles, water, gas, and many other things without really understanding how they work.

In the same way,

I believe that generative AI will greatly advance this phenomenon in creativity.

And just like cell phone makers, car makers, etc., music and video creativity may be concentrated into a few large forces (organizations). (Most musicians will be concentrated by the oligopoly of generative AI services used by everyone. In other words, fewer and fewer musicians are being created by humans alone).

Because no one is going to go to the trouble of building their own cell phones, cars, water and gas, from 1 to 10. So, as AI becomes more powerful, the creative industry will naturally follow this trend.

I just think,

Aside from cell phones, automobiles, infrastructure, etc,

I feel a little sad that music and images are being consolidated into a culture, expression, emotion, and creativity.

Of course, what I have described above is my personal view as a musician, and I do not deny that there are some personal feelings involved.

See you then

If music and video can be created with a single click, fewer people will learn music theory, such as harmony, which is necessary in the process (in-between) of creation. The same goes for video editing and computer graphics. And it is quite possible that the middle part of the process will become a lost technology or an oligopoly.