41% of food companies have a red logo. The effect and impression that color gives.
【About 41% of the industry has adopted it! Why “red” is used in the logos of famous chains?】
・Approximately 41% of all companies and brands in the food industry have adopted red or pink as their brand color
・Red is known as a color that energizes people and spurs them to action
・An expert who analyzes consumer behavior from a brain science perspective explains why red is used as follows. A color with a long color wavelength, such as red, excites people who see it, stimulating them to take action. People’s perception of red may also increase their appetite, heart rate, and blood pressure, making them more active and lively, and may lead them to eat more impulsively.”
・On the other hand, the survey found that 31% of brilliantly successful companies use blue in their brand logos, like Facebook and Twitter (with red in second place at 24%)
・The most unpopular color was purple, with only 2% of the companies considered successful using purple as their brand color
These are the quotes from the article
The effects and impressions that colors give
41% of the entire food industry uses the red logo. Interesting.
McDonald’s, Kentucky Fried Chicken, and other major fast chains are indeed all red.
As noted above, red has the psychological effect of making people feel more energetic and consequently eat more. Companies may have used red in their logos for this kind of effect.
However, there is another point that I would like to make, in my opinion.
Emitting red light stands out (red light wavelengths reach farther)
It is very simple, but I think it is also an important factor. Just as the red color of a traffic light draws people’s attention, a luminous red sign also stands out from a distance and draws the eye.
This effect is also important for large fast food chains that place many stores on the road.
By the way, there is a reason why I bothered to write “luminous red”.
This is because red, which does not emit light, conversely has the property of dissolving in the dark and becoming invisible. (This is why red is often used for seats in movie theaters and other theaters.)
It is really interesting to see how color effects can change so much depending on whether it emits light or not.
The other day, I went to ap bank fes with a friend, and it was only when I saw my friend wearing a yellow phone case and yellow T-shirt that I realized that my friend likes yellow. Come to think of it, I am also a green lover and my phone case is green. I wonder if my favorite color will show up on my phone case?^^
【Color psychology, color effects and design on the human senses, color science】
The impression that yellow gives is joyful, energetic, lighthearted, hopeful, lively, innocent, casual.
Perhaps your yellow-loving friend likes and seeks these things.
But the people around you may have a different color image.
The image of yourself that others have of you is not necessarily the same as the image you have of yourself.
What color image do you see yourself in?” and ask the people around you,
It may also be interesting to imagine your friends in colors.
You may be able to see a different image from a chromatic point of view.
By the way,
Green gives the impression of freshness, relaxation, ease, harmony, stability, youth, and health.
Indeed, as a green lover, I may be looking for peace, harmony, and health. But I am not sure if people around me have a green impression of me. In fact, how do you see me?
These are just a few of my thoughts about color, thinking that color is interesting.
I will pay attention to the color of my friend’s phone case from now on.^^
See you then.
【Notice of Release】
YUKI’s limited analog vinyl and live DVD are released today. It includes the single “Narihibikukagiri” and other songs that I composed. Thank you very much for your kind attention.
If we replace the story of the color of a corporate logo with that of an individual, that is to say, it is a color that is always fixed and always visible to others, so business cards, homepages, SNS top pages, phone cases, etc., may be elements that create the image of your color.