Techniques to make others choose the choice that is convenient for you. The power to make them choose, the power to choose.

【Techniques to make the other party choose “answers that suit you”.】


1, Make choices that are convenient for you.

2, Limit the number of choices to about three.

3、Make the option you most want people to choose the middle one.

・The pine course is 12,000 yen, the bamboo course is 8,000 yen, and the plum course is 6,000 yen. Which course would you prefer?” Many academic studies have shown that the bamboo course is most often chosen in such cases.

・If you had to choose between cleaning, doing the laundry, and washing the dishes, which one would you be able to do right now? Communicate the assumption that they will help with some chores, rather than the choice, “Will you help with the chores or not?” If it is washing the dishes that takes the least amount of time and can be done quickly, it would be washing the dishes. If the person wants to finish the chores right away, by including “time” as a criterion in the explanation, the listener can easily choose the option he or she wants.

・The number of choices a person can confidently make is limited to four to six. The number of choices should be limited to about three.

If you can’t have three choices, for example, red, blue, and yellow, and the listener can tell the difference between them, present the choice you most want the listener to choose last (the “new proximity effect,” in which people are most likely to remember the last choice presented to them). effect”)




The above is a quote from the article






The other person’s standard, my standard, the power to make them choose, the power to choose.


When I read about the pine, bamboo, and plum, I thought that it might be easier to choose the bamboo.

I think that I might be more likely to choose the cheapest sushi, but the most expensive one, even though I came all the way here to eat sushi. ^^.


The pine, bamboo, and plum story reminded me of something I heard somewhere that you should not order the cheapest wine on a restaurant’s wine menu and that it is wise to choose the second most expensive wine.

Once again, I researched the matter,


【Second Cheapest Wine on the Menu Not a Bad Choice After All, Study Finds】

「When you go to a restaurant, you don’t want to appear thrifty, so you opt for the second cheapest wine on the menu. The problem, of course, is that the restaurant knows this, and the theory is that the markup (amount added to cost) on such bottles is generally the highest. However, a recent study conducted by the American Wine Economics Association found that the cheapest and most expensive bottles have the lowest margins. Starting with the cheapest, the markup gradually rises as the wine becomes more expensive, peaking near the middle of the list. Then, as one reaches the most expensive bottles, the markup goes downhill. Climb the mountain to the middle of the menu, then descend to the other side to reach the most expensive bottle」


The quote is long, but I thought, heh, I see.


【Why ordering the easiest wine on the list is actually a good idea】


Hmmm…here again, there is something to the effect that choosing the cheapest wine is worth it.

In the case of wine, there are not three choices of pine, bamboo, and plum, but according to the study above, it seems that choosing the middle rank is the least cosy.^^;


Pine, bamboo, and plum, we can say the same thing about wine.

Those who provide choices (the store side) do their best while preparing the choices they want us to make.

We, consumers, should not make choices without knowing the above, but with a little knowledge.


Also, what’s important,

Do you choose on the other party’s playing field (criteria) or on your own playing field (criteria)?


For example, when you go out to eat sushi, if you have a budget of about this amount, and you have certain expectations about what you want to eat, you can make your choice based on your own criteria, not on the criteria of your partner.


I think that in our daily lives, we are often forced to choose based on the other person’s criteria.

Are you doing okay?


If you are aware of (and have knowledge of) the above, and choose based on your own criteria, you may make fewer selection mistakes.

See you then



I want to do well whether I’m on the side that makes them choose or the side that chooses them.




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